Marketplaces are online platforms on which all brands can sell their products. This makes it possible for the consumer to buy everything within a single ecosystem. Within Europe, there are many different marketplaces. Amazon is by far the largest and most famous marketplace in Europe. However, a marketplace strategy is not complete without looking at the other – specialist – marketplaces as well. These marketplaces often serve a niche. In addition, each marketplace has its own pros and cons.