Will Alibaba overtake Amazon in the West? Alibaba had a great quarter, expanding our user base to 674 million annual active consumers, demonstrating our superior user experience,” said Daniel Zhang, Chief Executive Officer of Alibaba Group. “We will continue to expand our customer base, increase operating efficiency and deliver robust growth. With strong cash flow… Read more
In this article, I explain two developments within e-commerce based on the example of Mr Bags. These developments are: how selling feelings and lifestyle has become central to consumption, and how social media has decentralised this process.